There are several elements of a successful trade show booth. Its initial design, on which the entire booth is built, is the starting point. I've worked closely with exhibit fabrication companies in the initial phases of layout and selection of materials that make up the "shell" of the booth, from flooring, laminates, and lighting to color schemes and graphic placement. Then there's the process of designing the graphics and signage accompanying the products you're showcasing, maintaining consistency in branding and imagery. It's exhilarating and rewarding when it finally all comes together.
I've worked with major brands on their complete booth designs and companies that needed one-off pop-up banners and pipe-and-drape signage created. Often, I am the go-to person for finding the best deals with the best printers and fabricators for producing the materials.
Engaging trade show displays can transform a company's entire exhibiting experience. It's a truly rewarding feeling when you successfully raise brand awareness among an audience through the visual messaging of a business' mission and products.
Nicole Ciesla - Co-founder, NiKnack Marketing
Worked with tradeshow booth fabricators in designing and delivering complete packages of graphic displays and signage for industry tradeshows.
Alphapants Graphics
Milwaukee, Wisconsin, United States
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BRINGING BALANCE TO DESIGN & MARKETING
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