At the dawn of the digital/web age, and even today, the saying “print is dead” has been repeated and debunked. It's still widely used and proven effective in relaying your messaging. Along with a strong logo, print materials are the face of your business and a tangible, visual representation of your brand. Strong, well-designed print materials add to the integrity of your business and brand.
Your print materials are not just a means of communication, they are a way to set yourself apart from the competition. When integrated with your web and social media marketing strategies, print becomes a potent tool for engaging your audience. It provides them with a physical, tactile experience that digital media cannot replicate. Despite the digital revolution, many still prefer the feel of a physical copy in their hands. If a potential customer asks for a catalog or brochure and is given a link to a PDF, it can be a missed opportunity to make a lasting impression.
This is where my passion and expertise shine. I take great pleasure in crafting visually appealing designs, selecting the perfect images, fonts, and color schemes, and combining them to create unique pieces or a comprehensive suite of materials that truly stand out. The post-design phase, where I work closely with the printer to ensure the production process runs smoothly, is just as rewarding. From choosing the right paper stock to deciding on the most effective or cost-efficient printing method, I am fully invested in every step. The ultimate satisfaction comes when I hold the final piece in my hands and proudly say, 'I created that!'
In this section, I also include samples of print advertisements, restaurant menu designs, concert posters I've designed and illustrated, and other materials related to Print Design.
Rachel Buell - Imperial Lithographing Corporation
Designing, refining, and redefining entire suites of marketing literature to achieve consistency in branding and messaging
Alphapants Graphics
Milwaukee, Wisconsin, United States
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ACHIEVING BALANCE IN MARKETING COMMUNICATIONS
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