DIGITAL MARKETING & WEB DESIGN

63% of the global population and approximately 90% of people living in developed countries use the internet in some way. With a vast market only a click or two away from your business, a robust web presence is vital to your organization's brand. It connects businesses to their target audience when searching for information on Google, social media, and email marketing. It's affordable, timely, expandable, interactive, and trackable. Coupled with print marketing, it creates a total brand package.

I've been designing and developing digital marketing assets in all those areas throughout my career. One of my first jobs in Marketing allowed me to start growing my teeth in website design and building. My knowledge and expertise have only expanded from there. I spearheaded the same company's email marketing initiative when email marketing started taking off. Since then, I've been the email marketing specialist for three other companies and countless campaigns and newsletters. That includes designing emails and graphics, maintaining email lists, A/B testing, sending emails, and tracking and reporting the outcomes.

With the advent of Website Marketing came the need to get your website and company noticed. I also have experience in managing, monitoring, and optimizing digital campaigns and developing digital strategies. With data at the heart of this, I'll leverage your data so you can reach the right customers with the right message to drive conversions through Paid Search (Google Ads), Social Media (Facebook, Instagram, LinkedIn, etc.), and Search Engine Optimization (SEO) using Google Trends and Google Analytics.

Along with websites and emails, I've also designed and developed numerous eLearning modules for companies I've worked for and contract clients as a freelancer. I've created countless graphics and ad banners for websites and social media posts and managed ad banner placement on the websites I've maintained.

My site building/maintenance skills include HTML and CSS, and years of experience as a web designer and administrator utilizing several different CMS platforms and WordPress.

In order to effectively market your product or brand, you need to know how to sell your story. Motion graphics are a great way to elevate your message. They add value to your content, create brand awareness, break communication barriers, and increase efficiency in getting your message across. They're engaging and present information quickly and easily.

Below are some motion graphics samples created using After Effects and Adobe Animate.